Divyansh Dewda

If you are searching for an online digital marketing course then you are in a right place. I will make sure that your search for the best digital marketing course online ends here. Since you are searching for a digital marketing course then maybe you are already aware of the value and power of this course and digital skills.

In the 21st century, education and learning are not limited to schools and colleges campuses, today everyone has the opportunity to learn anything or any skill whether you are living in a metro city or a small village, you only need a PC and an internet connection and that is enough to embark on a journey of learning and developing.

These online digital marketing courses will help you in achieving expertise in the area of digital marketing. You will also be provided a certificate after completion of these online courses which will further help you in Job placement and internships.

With the rapid rise in the digital industry, online educators providing digital marketing courses have grown significantly in numbers. There are several platforms, institutes, educators that offer wonderful insights on digital marketing they have developed their own unique methods of imparting these knowledgeable courses. After proper research, we have selected the best online courses on digital marketing.

Here’s a list of the 8 best digital marketing courses online

8. Become a Digital Marketer by Udacity

Become a Digital Marketer is an online digital marketing course offered by Udacity ( online learning platform). 

About the Course

Udacity’s online digital marketing course covers,

• Social Media Marketing
• Marketing Fundamentals
• Content Strategy
• Social Media Advertising
• Search Engine Optimization
• Search Engine Marketing with Google Ads
• Measure and Optimize with Google Analytics
• Display Advertising

It is a premium course with certification which will be provided to you after completion. This course will train you by running live campaigns which will help you in gaining real-world experience with digital marketing. This online course is crafted by digital industry experts who will share their valuable experiences with you about the digital world.

7. Digital Marketing by SEMRUSH Academy

SEMRUSH is a leading company dedicated to providing digital marketing tools for SEO, PPC, social media, content, and other competitive research. Like Hubspot, they are also working on a similar strategy of educating people about digital marketing on its platform.

About the Course

SEMRUSH’s online digital marketing course includes,

• Social Media Marketing
• SEO
• Content Marketing
• PPC
• Competitive Research

It is a 100% free course with certification that will be provided to you upon the completion of this course and exam. Since SEMRUSH is a tool provider for digital marketing, its course will give a comprehensive understanding of digital marketing along with a broader understanding of the usage of these tools. This digital marketing course is taught by a team of SEMRUSH’s professional digital marketers.

Learn more about the course.

6. Search Engine Optimization by Springboard

This course is specifically dedicated to Search Engine Optimization created by Springboard. If you want to master SEO skills then you can enroll in this course, it will give you a detailed and thorough understanding of search engine optimization.

About the Course

44+ Hours

52 Resources

2,084 Learners

This online course includes,

• Introduction & History of SEO
• On-page Optimization
• Technical SEO
• Keyword Research
• Content Planning
• Link Building
• Results and Reporting

This is a wonderful course for a person who wants to gain an in-depth knowledge of Search engine optimization. It helps you in understanding SEO from basics to a pro-level. SEO is the most technical part of digital marketing and it requires an extra effort to learn but this course will help you in mastering SEO. You can enroll for this course on Springboard’s website.

5. Digital Marketing Specialist by Simplilearn

Simplilearn is another online learning platform that offers a wide range of programs and online courses. It offers various online courses on Data Science & Business Analytics, AI & Machine Learning, Cloud computing, and several other courses on its platform. It also offers a full-fledged digital marketing course.

About the Course

Simplilearn’s online digital marketing course includes,

• Pay-per-click
• Social Media
• Search Engine Optimization
• Digital Analytics
• Conversion Optimization
• Content, Email, & Mobile Marketing

It is a paid course with certification. You can check the price of this digital marketing course on Simplilearn’s website. This course will give you detailed knowledge of the digital marketing domain mentioned above and will transform you into a professional digital marketer.

Learn more about this course.

4. Digital Marketing Course by Udemy

I am sure that you must have about Udemy, it is one of the leading platforms of online education and learning. Udemy offers a wide range of courses for almost every field including Digital marketing. It also offers courses on individual digital marketing topics like SEO, Content Marketing, etc. But here I have suggested a complete digital marketing course which is a compilation of 12 courses.

About the Course

22.5 hours of on-demand video

35 Articles

10 Downloadable resources

Full-time Access

Udemy’s online digital marketing course includes,

• SEO
• Youtube Marketing
• Facebook Marketing
• Google Adwords
• Google Analytics
• Email Marketing
• Social Media Marketing

It is a paid course with certification that will be given to you after completion. This course will give you a better understanding of all these digital marketing skills which you can further apply to your business. Actually, this course is a compilation of 12 small courses which make a complete guide on digital marketing.  You can enroll in this course on Udemy’s website.

3. Digital Marketing Course by Hubspot Academy

Hubspot is one of the leading companies that develops and provides software products for inbound marketing, sales, and marketing. It launches Hubspot Academy to teach and train people on its platform by providing online courses on marketing and related fields. You can enroll for this digital marketing course on the Hubspot website.

About the course

Duration: 4:04 hours 

Lessons: 9

Videos: 37

Quizzes: 11

Hubspot’s online digital marketing course includes,

• SEO lessons 
• Content Marketing
• Social Media Marketing
• Inbound Marketing
• Email Marketing

It’s a free course but you will be provided a certificate after completion of the course. This course is crafted by digital marketing experts of Hubspot academy that will help you in getting in-depth knowledge of digital marketing. Enroll in this course if you want to become a professional and skilled digital marketer without spending money.

Learn more about this course.

2. Fundamentals of Digital Marketing by Google

Yes, you have read it correctly, the search engine giant offers a course on online certification course on digital marketing. Along with this course, it offers several other online courses related to digital media and business growth on its platform “Digital Garage”.  

About the course

Duration: 40 hours

Modules: 26

Level: Beginner

Fees: Free

This course is accredited by Interactive Advertising Bureau. It includes 26 modules all created by professional experts of Google. You can enjoy video tutorials in this course which will give you practical insights into digital marketing which you can apply in your business and take it to new heights. It is a certification course issued by Google and that too free of cost.

Learn more about this course.

1. Diploma Program in Digital Marketing by Digital Gurukul

On a mission to democratize digital education in the world, Digital Gurukul offers a wide range of online courses on Digital Marketing. It is awarded as Asia’s best institute for digital training. You can check various diploma & certification courses on its website and can also enroll in a free demo class which will give you a perfect overview.

About the course

Duration: 60-180 hours

Mode: Online, (Hybrid: Online/Offline)

This digital marketing course includes,

• SEO
• Content Marketing 
• Website Designing 
• Graphic Designing
• Social Media Marketing
• Email Marketing
• Free Lancing
• Google Adwords
• Google Analytics

It covers every topic of Digital Marketing with real-world examples. It is a detailed course on digital marketing. The main thing that differentiates this course from other courses is that it includes several amenities like one-on-one online interaction with students for doubt solving, live training programs, live projects for learning, 24*7 support cell, guaranteed Internships, and job placements. It is paid course and you will also be provided a certificate after completion of the course.

Conclusion

I hope you are satisfied with the above-mentioned information about online digital marketing courses. All these online digital marketing courses are very insightful and knowledgeable, you can choose any one of these courses according to your need. These courses will transform you into a skilled digital marketer which will further help you in getting a job. You can also start a freelancing service if you want or you can apply these skills in growing your own business.

SEO is magic in the digital world and like magic it has its own tricks and techniques, once you learned these tricks you’re gonna rule this digital world. Google is the godfather of SEO which regulates everything for search engine optimization. Basically, Search engine optimization is all about impressing Google by following all its policies and rules which are framed by Google itself. 

There are other search engines like Bing, Yahoo, Yandex for which you can perform SEO and rank your website but they are not very popular as Google, so it is better to focus on one search engine in beginning.

What is SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization, it is the process of improving your website ranking on Google search engine in order to increase the visibility of your website and that too in an organic way, excluding any paid or inorganic activity. In layman terms, It helps in increasing traffic or visitors to your website without paying a single penny.

For instance, if you write a traveling blog you would want to rank your website higher in the Google search results so that when people search for anything related to traveling then your website should appear in the top results of the search engine. For anyone to visit your website you have to rank your website above all other websites related to traveling and this process of increasing your website ranking is known as Search Engine Optimization.

The main concept of Search Engine Optimization is about increasing your website ranking in an organic way which means without paying any money. You have to work very hard and smartly to rank your website since you cannot buy organic search results with money.

Search engines (like Google) use algorithms to determine which web page will appear first in search results. They had introduced and established various guidelines & policies for ranking websites on their search results so that people searching for queries get the relevant and appropriate results of their search query.

If you want to learn Search Engine Optimization in detail then you can join our free demo class and course on digital marketing.

Black Hat SEO and White Hat SEO

You must be thinking about what these both terms mean, let me explain to you.

Black Hat SEO is the process of increasing your website ranking on search engine results by manipulating and going against the guidelines & policies set up by search engines (Google). It involves deception and methods that use tricks and tactics that violate search engine guidelines. 

Black Hat SEO is used by people who need faster results with less hard work, it is a tactic to cheat the search engine but it is not sustainable as there are various penalties imposed by search engines if your website gets caught in black hat activities. 

Techniques of Black Hat SEO 

-Duplicate Content 

-Irrelevant Backlinks

-Cloaking 

-Keyword Stuffing

-Blog comment spam

-Article Spinning

White Hat SEO is the process of increasing website ranking by ethically following all the guidelines and policies of search engines. It is the method of increasing website ranking in an organic way without using any tactics that violate search engine guidelines.

Since SEO is a long-term game and if you play it for a longer period of time then only you will be able to reap the benefits of search engine optimization therefore you must engage yourself in white hat SEO techniques ignoring all the black hat tactics. Mark my words long- term investment in SEO will give you an immense ROI. 

Techniques of White Hat SEO

-Quality Content 

-Original Content 

-Proper Keyword Optimization

-Relevant Backlinks

-Optimized Images 

Types of Search Engine Optimization

On-page SEO

On-page SEO is the process of optimizing web pages by using the proper focus keywords, writing relevant content, meta description, etc within your website to increase traffic and visibility in an organic way. 

On-page SEO is all about performing operations and processes on the website itself to optimize web pages in order to increase website ranking organically.

On-page SEO method involves

-Appropriate Titles

-Proper Focus Keywords

-Meta Description

-Relevant Content

-Image Optimization 

-URL Optimization

-Internal Link Building

-External Link Building

Off-page SEO

Off-page SEO is the process of performing SEO operations and processes outside your website in order to increase ranking in search engine results which ultimately increases visitors and traffic to your websites. 

Unlike on-page, off-page SEO involves operations that are done outside your website on different platforms. It is also known as Off-site SEO.

 Off-page SEO method involves

-Creating Backlinks

-Guest Post

-Commenting 

-Local Listings

-Broken Link Building

-Social Media Sharing

-Social Bookmarking

-Forums

Benefits of Search Engine optimization

Saves Money as Results are Organic

The best advantage of Search Engine Optimization is that it is totally free, you don’t need to spend a single penny on the paid advertisement to increase your website ranking on the search engine results page (SERP). You have to work according to the guidelines of the search engines algorithm for increasing traffic and ranking of your website.

Organic Results are more Clickable

There are various reports that suggest organic results are more clickable as compared to paid advertisements. Consider yourself, when you search anything on Google you automatically ignore the ads though they appear above organic results you naturally tend to scroll down to click and open organic search results ultimately increases your website ranking on SERP.

Organic Results are more Trustable

People are very clever you cannot fool them when it comes to organic results and paid results, they know that top results on search engines are paid advertisements and these are not the organic results that the search engine’s algorithm had determined to show. 

People tend to trust organic results more compared to paid ads because everyone knows organic ranking requires hard work, smart work, great effort and content appearing organically is more genuine and relevant.

Quantity of Organic Visitors

The amount of organic visitors SEO attracts to your website is very high. It helps you in generating more leads and furthermore increases the conversion rate of your offerings. Once your website gets a high ranking on SERP, it will pay you a hefty return. 

Many marketers believe that SEO generates more leads and conversion rates as compared to other marketing techniques as it is more credible than paid advertisements.

Conclusion

There is no skepticism about the effectiveness of Search Engine Optimization, it is one of the most effective ways to promote your business without spending money. Today everyone goes to the web for research before buying anything or for extracting information about several things and It gives you the chance to anticipate those behaviors of people. It provides you the chance to show your offering when people actually want it. 

It requires strenuous effort and hard work to master it but once you learn this it is like magic that will give you immense benefits in the long term. 

If you are interested in learning SEO in detail then you can join our free demo class.

Growth hacking, a word that is creating a buzz all around the world. I am not sure whether you have heard this word or not but if you are a startup founder then definitely you would have heard or read it somewhere. It is like a modern term to introduce a new type of strategy for growing a startup.

Many startup founders use the growth hacking principle to grow their startup, to acquire users, to retain current users with the combination of marketing, engineering, and designing. 

But the main question that arises in your mind is what exactly Growth Hacking is, whether it is a process or a  skill?  But the answer may surprise you because Growth Hacking is referred to as both process and a skill. Let me explain to you in detail. 

The term “Growth Hacker” was coined by Sean Ellis in 2010 and he defined Growth Hacker in a blog post as “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth”. 

Sean Ellis was a consultant of ‘Dropbox’ and he helped the company to grow rapidly by using his growth hacking techniques and strategies. He also helped several other startups to achieve exponential growth.

What is Growth Hacking?

Growth Hacking can be defined as the experiment-based process, techniques, and digital skills that are solely focused on the growth of a company and that too in a cost-efficient and resourceful manner with the help of data.

In layman’s terms, the aim of Growth Hacking is to find innovative and creative methods to rapidly grow the customer base, retain customers, scaling the idea, abandoning the ideas that don’t work, and many other things that lead to an exponential growth of a company using Digital skills.

Growth Hacking is mainly associated with startups and small companies because it is a concept that facilitates the growth of a company using limited funds as growth hacking focuses on cost-effective methods to grow. 

Startups & small companies at their early stage have limited funds and scarce resources therefore growth hacking is an ideal concept for them to scale their business.

For all these innovative and creative methods, growth hackers are in charge to help the company to achieve accelerated growth at a rapid rate. 

For Growth Hacking, you need digital skills, join our free demo on digital marketing

But you might be thinking who is a Growth Hacker? 

Who is a Growth Hacker?

Growth Hacker is an innovative and shrewd person whose main job and specialty are growing a startup at a rapid and exponential rate, increasing userbase, retaining userbase using creative growth hacking methods.

A competent Growth Hacker knows all the techniques that are used to take a startup to a new height. The main goal of a growth hacker is to focus solely on growing an existing customer base.

As stated by Sean Ellis “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth”. 

According to him, Growth hackers are a hybrid of marketers and engineers focusing on building the product’s potential growth.

Growth Hacker uses various marketing techniques like A/B testing, email marketing, search engine optimization, referrals, web analytics, and other data-driven tools and techniques. There is a fine line of difference between growth hacker and marketer and that is a growth hacker is more of a data-driven person and possesses technical skills. 

Marketer, Engineer, Product Designer, Developers anyone can be a growth hacker. Their only focus is growth using a cost-effective method.

Difference between Marketer and Growth Hacker

1. Growth hacker has more technical skills such as coding, tooling and various other technical skills.

2. Growth hacker only focuses on the growth of a startup using innovative methods but a marketer is also responsible for several other jobs.

3. Marketer only works for awareness and acquisition of customers in a sales funnel but a Growth hacker is responsible for complete sales funnel including referral and retention of customers.

4. A growth hacker works on data-driven techniques whereas marketers do not work solely on data.

5. A growth hacker is a type of generalist who has knowledge of product designing, marketing, coding as he works on leading growth whereas a marketer has only specific knowledge of marketing.

6. A growth hacker works with people of different backgrounds and departments like technical, marketing, and sales department whereas a marketer works only within the marketing department.

Growth Marketing strategies for startups

1. Use Referral Marketing

Referral marketing is the most ubiquitous and popular form of marketing for acquiring new customers in today’s startup ecosystem. It is a cheaper form of acquiring customers comparatively.  

Referral marketing is based on a reward system in which you get some sort of reward for referring the app, product, or service to your friends, family, and colleagues. This referral program is very beneficial for companies in increasing their current customer base in a short span of time.

2. Create an Email marketing campaign

Another constructive growth hacking strategy is creating an email marketing campaign. Email marketing is one of the most effective strategies to convert potential customers into paying customers. It plays an important role in converting leads in the sales funnel. 

Email marketing has a higher ROI comparatively, this cost-effective nature makes it an important growth hacking strategy for startups.

Create an effective and persuasive message for email marketing campaign so that it can convert leads into a customer. Your message should be clear and convincing which provokes people to take action and buy your products or services.

Mail Chimp, HubSpot, Moosend, SendInBlue are some of the platforms that you can use for your email marketing campaign.

3. Social Media Marketing

Your marketing mix strategy must include Social Media Marketing. You can build relationships with people on social media and leverage its vast user base.

Social media platforms provide the best way to interact and communicate with your current customers and potential customers. 

A smart growth hacker knows how to use social media marketing in the most effective way to increase a current customer base. It facilitates you to get appropriate feedback from your customers and optimize your product or service accordingly. 

You can also use social media platforms to educate people about your offerings and if your customers have any objections and queries then you can solve them using these platforms.

4. Use Content Marketing

Content marketing is the king of growth hacking strategies, you cannot avoid content marketing as it is the most critical form of marketing for growing any company.

Content is the most fundamental part of any marketing campaign because ultimately it is going to help you in communicating with your target audience, your content must be influencing and persuasive enough so that people can exchange their hard-earned money for your sufferings.

Content marketing is not limited to blog writing but also includes video marketing, ebook, whitepaper, guest blogging, webinars, content you share on your social media posts, and anything that includes content writing comes under the umbrella of content marketing.

It is the low-cost growth hacking strategy that helps you in increasing your userbase.

Conclusion

If you are a startup then you must use these growth hacking strategies to grow your company rapidly and exponentially. Growth hacking is not an old concept but it is getting traction at a very rapid rate. Many companies like Uber, Airbnb, Hotmail, and several other billion-dollar companies used these strategies for accelerated growth. 

If you want your company to get on this list of successful companies then you cannot ignore these growth hacking strategies. Use these strategies and make a J-curve of growth.

Is there an easy method for Youtube content creation? Let’s see in this blog.

Youtube is the world’s most famous video-sharing platform. It is the second biggest search engine after Google and the second most visited site on the internet. With a giant user base of around 2 billion people across the world, youtube is ruling the category of video sharing platform. 

After Reliance Jio democratizes the internet in India, the viewership and userbase of youtube have risen to new heights. This huge number and easy access attract many people to create content for youtube as they can easily monetize and earn money from their valuable content.

Youtube is a platform that allows you to share your insights & knowledge that creates and delivers value to general people and viewers, and if your content is good enough and has a substantial viewership then you can earn money from it.

Learn more about Youtube content creation by joining our free demo class on Digital Marketing.

Some interesting facts about Youtube

-In 2006, Google purchased Youtube for a staggering amount of  $1.65 billion.

-The first video uploaded on youtube was an 18-second video title  “Me at the zoo” by its co-founder Jawed Karim. 

– It has over 2 billion monthly active users as of today. (This vast userbase attracts marketers to pay attention to youtube content creation)

-Youtube earned revenue of $19.8 billion in the year 2020-21 which was a steep increase from the previous year.

-India has the highest number of users on youtube which is estimated at around 225 million people.

– 42.9% of internet users use Youtube every month.

-According to Statista, users watch 1 billion hours of content daily in the world.

-16 minutes 44 seconds is the average time users spent per day on youtube.

These are some of the amazing and interesting facts about Youtube that capture everyone’s attention. 

If you are skilled in any niche then you can teach or share your valuable insights with people in video format and upload them on youtube. Youtube has created many multimillionaire celebrities on its platform who are influencing and educating many people with their unique content. Since the video blogging culture is increasing around the globe many people are becoming content creators on Youtube known as ‘Youtubers’ and they are earning pretty income from the platform.

In this blog, we will share with you the tips that you must remember before Youtube content creation that will turn you into a popular personality.

Here is a list of 5 Keys to ace Youtube content creation

1. Find a Specific Niche

Before starting the process of Youtube content creation, the first thing you should think about is what type of content you will create, what will be your niche? This is the most important task because making videos for fewer people or for a particular segment of the audience will get you more views on your videos.

When you create videos for something that you are excited and passionate about then it will be very easy for you to make great & high-quality videos. You can build genuine connections with people who have shared interests and therefore are more attracted to watch your videos and consume the content you are creating.

Videos that are dedicated to a particular niche have more organic reach than generic content on Youtube as they are catering to people’s specific needs. You must make a niche strategy before starting a youtube channel. You can choose a niche based on your interest, hobby, or skill in which you are comfortable and good. Finding a niche is the first thing for a youtube content creation strategy.

2. Learn some Editing Skills

Learning a little amount of audio and video editing skills is not a big deal as a Youtuber. To make a video better you should have a little knowledge about audio and video editing as the raw video you shoot from the camera is not as good and desirable.

Many people will judge you and make a perception about you on the quality of your videos, therefore, creating a positive impression on your viewers is necessary. After creating a video you can add some background music to make it more appealing and attractive.

You have to be good at designing thumbnails because many people click on videos by watching a thumbnail of your video, thumbnail act as a small advertisement for your video and therefore it should be clear and catchy. It is a must-have skill for youtube content creation.

Video editing skill is also necessary because you have to record a video in several takes, you cannot record a long video in one take and therefore you have to shoot a video in small clips and then later combining all that small clips to create a proper video.

3. Proper Keyword Research

Many of you think that keyword research is only limited to blog writing but this is not true, you can find keywords before creating Youtube videos. It is the most fundamental task before starting youtube content creation.

Finding and using the right keywords in your videos is very necessary because it increases your reach for that particular keyword. Youtube algorithm scans your video through the keyword and it shows your videos to people searching for that particular keyword or a related keyword, this is a win-win situation for both creator and viewer. 

You can do Keyword Research with Google Trends. Visit its website, and search the keyword on which you are going to create your next video, it will show you the metrics and data of the number of people searching about that topic, which region of the world is searching more about that topic or subject, and many other important data. After getting results select youtube search instead of web search and you will get the data for the strategy of youtube content creation.

4. Use Proper Equipment

The use of proper equipment is a very important factor that decides the quality of your content. You must have a mic, camera, lights, tripods, and other equipment to create a good-quality video that makes your video more remarkable. 

Use an external mic for recording audio because if your audio isn’t clear then your viewer cannot hear your message properly or might lose it. You can even learn to use the mic properly by watching small tutorial videos on youtube itself.

Use a good-quality camera for recording video, many YouTubers use DSLR and mirrorless cameras for recording videos as they produce high-quality videos. You should use a proper lighting system for your vlog otherwise your video will not look good and your audience might lose interest in your video.

 If you are a beginner then you can use a smartphone to create a video but if you want a high-quality and professional video then you have to invest some money in equipment.  Using proper equipment is very necessary for youtube content creation.

5. Optimize your videos for SEO

If you want to increase viewership on your youtube videos then you have to optimize your videos according to the search engine optimization of Youtube. It will help you in bringing organic traffic and viewers to your videos. Optimization plays a vital role in your youtube content creation strategy.

Before uploading a video on Youtube make sure that you are using a proper title and relevant description in your videos. Don’t forget to use the main keyword and focus keyphrase. You can also use tags in your videos to increase your organic reach, these tags are very important as they put your videos in a similar category related to the content of your video. All these activities will help you in increasing your ranking on search results of youtube and are critical for your youtube content creation strategy.

Youtube SEO is a digital skill necessary for your youtube content creation strategy and if you have time then you can learn this skill for your youtube channel but if you don’t have time to learn it then you can outsource it to someone who is an expert in Youtube SEO.

Conclusion

I hope you get the relevant information about the ways to increase the quality of your content for Youtube, now you are more clear about creating content for youtube so you can start it from now because there are many things that you will learn by doing it practically so go ahead & Good luck. If you want to learn about Youtube content creation in detail then you can join our free demo class on Digital marketing.

Do you know who are the biggest social media influencers on Instagram? Don’t worry I’ll tell you.

The best thing I like about social media is that it has given voice and power to the hands of millions of people across the world. Earlier it was impossible to communicate with people and show them your talent & abilities because there was not any common platform where people can watch you, but with the introduction of social media, it has become possible and feasible now you have the chance to build a community around your special talent and people will follow you if you are good enough. 

You can literally become social media influencers and can create an impact on hundreds and thousands of your followers and all the credit goes to social media. Before social media, only big celebrities, sportspersons, and famous people are considered influencers but the whole scenario has changed because of the Internet and social media. It gives you the chance to monetize your talent which was impossible before the era of the Internet.

Many people have become very big and famous social media influencers because of their special talents and abilities which they can showcase on various social media platforms and are earning millions of dollars by endorsing brands on their social media profiles.

This blog covers the list of the world’s biggest social media influencers on Instagram who are impacting and influencing people in their own unique ways, they do not belong to any particular or specific profession. Some of the people on this list are sportspersons, actresses, singers, businessmen, etc. Millions of people are following these social media influencers on Instagram and these followers are showing their immense love to these social media influencers. 

I am sure that you must have heard the name of these social media influencers before as they are amongst the most famous personalities and public figures of the world having millions of followers on their Instagram.

If you want to learn more about social media influencers & Influencer Marketing then you can join our free demo class on digital marketing.

 Let’s see the 5 Biggest Social Media Influencers on Instagram

1. Cristiano Ronaldo

With a follower base of 347 million on Instagram, the great footballer, Ronaldo is the most followed person on Instagram. No one is bigger than him on Instagram in terms of followers and the massive influence he has over his millions of followers. 

Known as G.O.A.T ( Greatest of All-Time) by his fans, he is not only an ace football player but also he rules the Social media world and particularly Instagram. No one can match the popularity he possesses on Instagram. He was the first person on the planet to reach 250 million followers on Instagram. He tops the list of the biggest social media influencers on Instagram.

Five-time Ballon d’Or winner earns a huge amount of money from his Instagram Paid Partnership post, according to some reports he earned a massive amount of  $47 million from the paid posts in the year 2020. He charges around $1.6 million per sponsored post on Instagram. He owns a brand CR7 which he promotes to his Gigantic user base on Instagram. He generally posts photographs of his wife and kids. 

2. Selena Gomez

The multi-talented actress and singer, Selena Gomez is surprising the world with her huge follower base on Instagram. She is the queen of Instagram with a vast follower base of 264 million on Instagram. According to her, she doesn’t even have a social media consultant for her Instagram and she posts the stuff she likes without giving it a serious thought.

She has appeared in many films like Another Cinderella Story, Monte Carlo, Princess Protection Program, and several other films which gave her worldwide recognition. She is also an award-winning singer.

Selena uses her Instagram to promotes various charitable works and causes to stop Human Trafficking, Protection of Children from Violence, Empowering Women, Advocating Women Rights. She also posts very engaging content related to her personal and professional life and her fans show immense love on her Instagram posts.

Earlier she holds the title of the most followed woman on Instagram but she lost this title to Ariana Grande but she never lost the charm and influence she has on her followers. She is one of the most loved social media influencers in the world.

3. Kylie Jenner

Kylie Jenner is the youngest self-made billionaire who became a billionaire at just the age of 21, at this age people like you and me are confused about what to do in life. 

Not only the youngest self-made billionaire but she is also the most followed woman on Instagram with a follower base of 270 million. She is one of the most powerful and influential people on Instagram in 2021 having her influence on millions of her followers.

At this small age, she has achieved enormous success and prosperity, and not all but much of the credit for her success goes to her gigantic user base on Instagram. She owns several brands of beauty products and makeup kits like Kyliecosmetics, Kylieskin, Kylieswim, Kyliebaby which she promotes on her Instagram profile.

According to Hopper’s Instagram Rich List, Kylie Jenner charges around $1.2 million for one sponsored post on Instagram and this also makes her one of the highest-paid social media influencers in the world.

4. Addison Rae

Addison Rae is one of the biggest social media influencers and popular personalities with a follower base of 40 million on Instagram, though she does not have a vast amount of following on Instagram like her other contemporaries Kylie Jenner and Selena Gomez, the popularity she has with her current follower base and fans is mesmerizing.

Along with Instagram she also has a huge amount of follower base on a new social media platform Tik-Tok (around 80 million), making her the third most followed person on Tik-Tok.

With her growing Instagram and social media popularity, she grabs the eye of Netflix content creators and bags an opportunity for an acting debut in “He’s All that”.

She promotes her own line of health and beauty products “Itembeauty” on Instagram and other social media platforms. She also posts very engaging and interactive content on her Instagram which is loved by her fans. She also charges a hefty amount of money per sponsored post on Instagram.

5. Huda Beauty/ Huda Kattan

Huda Kattan is a famous makeup artist and blogger. She is one of the most influential makeup artists and beauty geniuses, known for her tutorials and advice related to the beauty & makeup industry. Her popularity on the internet makes her one of the biggest social media influencers in the world.

“Huda Beauty”, her Instagram profile has a follower base of 49.3 million where she posts content about the beauty and makeup tutorials. The main reason for her popularity is the type of content she posts on Instagram as she provides wonderful insights on makeup tutorials, which beauty products are better? Reviews of several beauty products, how-to videos, and many helpful tips for beauty and fashion aficionados.

She launched her own beauty product line by the name of  “Hudabeauty” which is one of the fastest-growing beauty brands. She leverages her Instagram follower base and promotes its flagship products on social media. Along with Hudabeauty, she is also the founder of “wishfulskin” another makeup and beauty brand.

If you look at the beauty and makeup sector then Huda Kattan is one of the fastest-growing makeup artists and influencers because of her credible image in the field of beauty & fashion.

6. Virat Kohli

Indian Cricket team Captain, Virat Kohli, holds the top position of the highest-ranking Indian on the Hopper Instagram Rich List. He is one of the most influential people on Instagram in India with a follower base of 154 million.

Virat Kohli is the first Indian as well as the first Asian to cross the landmark of 150 million followers on Instagram. 

His brand value stood at the staggering amount of $237 million which is even more than Mega-stars of Bollywood. According to some reports, he charges around Rs.5 crore (over $6,80,000) for one sponsored post on Instagram.

Indian Skipper Virat Kohli promotes many goliath brands on his Instagram like Puma, Audi India, Myntra, and numerous other brands. He also owns a fashionable brand “Wrogn” which he promotes using his own Instagram profile and leverages his influence over social media.

7. Priyanka Chopra

She is the only Bollywood celebrity who has more than 65 million followers on Instagram which is by far the highest any Bollywood celebrity has. She is also the most followed woman of India on Instagram. No doubt her influence over the Indian audience is immense and she has earned many accolades from the foreign film industry Hollywood. 

Priyanka Chopra holds the 27th position on Instagram’s Rich List (by Hopper) and she is the only Indian after Virat Kohli to bag the position in this list. She tops the list of biggest social media influencers in India in Bollywood.

According to some reports, Priyanka charges $403,000 (an estimated Rs.3 Crore) for posting one sponsored post on Instagram and making her one of India’s biggest social media influencers. 

To study in the best MBA college in the country is the desire of every Indian student and working professionals. Maybe you too are planning to take admission to MBA College but are confused about where to go or for which college you can aim. We have brought you the 10 best MBA colleges in India which are known for their quality of education and curriculum. 

MBA (Masters of Business Administration) is the most popular and ubiquitous Post-graduation course in India. There are over 6000 colleges in the country that offers this course in various specialization field. There are many specialized fields in which you can pursue MBA like Human resources, Marketing management, Finance, Hospitality Management, Business Analytics, etc.

CAT (Common Admission Test) is the most popular entrance exam for almost every MBA college, but there are some MBA colleges that organize their separate entrance for admission purposes. Since you are an aspirant of MBA you must have heard about IIMs they select students on the basis of score of the CAT exam. Every year 2 lakh students appear for CAT and only a fraction of students get selected in IIMs and top MBA institutes.

There are many prestigious MBA colleges in the country that differ from other B-schools on the basis of faculties, courses offerings, specialization courses, teaching, Quality of education, and the most important placement. Top B-schools have a higher percentage of placement and a higher average salary comparatively. If you want to pursue MBA then study hard to score high in CAT & other entrance exams and aim for the top B-schools as it will be fruitful for your professional career. you can also learn digital marketing as your side hustle that will give you a wonderful edge in your career.

Here’s a list of Top 10 MBA Colleges in India

1.  IIM Ahmedabad

IIM Ahmedabad is the most respected B-school of India known for its quality of education as compared to other MBA colleges. It is ranked as the no.1 Management college, established in 1961 in Ahmedabad, Gujarat. It offers several programs like PGP, Executive MBA, 1 year MBA, Ph.D., and other MBA Courses. 

Errol D’souza is the current director of IIM Ahmedabad. It is an autonomous institute managed by IIMA society.

Fees:  Rs. 23,00,000

Average Salary:  Rs. 26 LPA

Entrance Exam: CAT/GMAT

2. IIM Banglore

IIM Bangalore holds the second rank in this list of top MBA colleges in India. Established in 1973, IIM Bangalore is located in the heart of the Information Technology hub of India, Banglore, Karnataka. It is the third IIM established after IIM Ahmedabad and IIM Calcutta. IIM Banglore offers a wide range of programs including MBA programs, Executive Management Education, Doctoral and Certificate programs. The MBA program is the flagship of IIM Banglore.

Fees:  Rs. 23,20,000

Average Salary:  Rs. 25 LPA

Entrance Exam: CAT/GMAT

3. IIM Calcutta

IIM Calcutta holds the third position among other MBA colleges of India located in Joka, Kolkata, West Bengal. IIM Calcutta was the first Indian Institute of Management established by the government in 1961. It has been recognized as the most reputed B-schools because of its high-quality education. 

Courses offered:   Two-year full-time MBA, one-year MBA for experienced executives, postgraduate & doctor level programs, Research & consulting activities, and several other management courses.

Fees:  Rs. 27,00,000

Average Salary:  Rs. 27,90,000 per annum

Entrance Exam: CAT/GMAT

4. XLRI (Xavier School of Management)

XLRI (Xavier School of Management) is the topmost Private management institute in India. It is located in ‘steel city’ Jamshedpur, Jharkhand. It is one of the oldest among other MBA colleges established in 1949 and it has over 15000 alumni who are spread across the world and holds some of the top positions in large corporations and companies.

Courses offered: Two-year MBA programs, Postgraduate Diploma in Business Management (PGDBM), Postgraduate Diploma In Human Resource Management (PGDHRM), Doctoral level Fellowship program for working executives, and various other management courses as offered by other MBA colleges.

Fees:  Rs. 20,00,000

Average Salary:  Rs. 24,30,000 per annum

Entrance Exam: XAT/CAT/GMAT

5. SPJIMR, Mumbai

SP Jain Institute of Management and Research is an eminent school of Management located in Mumbai, Maharashtra. It is a private business school affiliated with Bhartiya Vidya Bhawan. SPJIMR was established in 1981 and inaugurated by British Prime Minister Margaret Thatcher’. It has more than 7000 alumni and they call it SPAN (SPJIMR alumni network).

Courses offered: Postgraduate Diploma in Management (PGDM), Postgraduate Program in Management (PGPM), Executive Management Program, FPM, and several management programs offered by MBA colleges.

Fees:  Rs. 17,50,000

Average Salary:  Rs. 22,00,000 per annum

Entrance Exam:  XAT/CAT/GMAT

6. IIM Indore

IIM Indore is the sixth Institue of Management in the family of other Management schools and MBA colleges. It was established in 1996 and recognized as one of the finest public business schools in the country. It is located in the cleanest city of India that is Indore. 

Courses offered: Post Graduate Program in Management (PGP): two-year full-time MBA Program, Executive Post Graduate Program in Management ( EPGP): one-year full-time residential Executive MBA program, Faculty Development Program, Post Graduate Program in Human Resource Management (PGPHRM), and other Management Program.

Fees:  Rs. 16,00,000

Average Salary:  Rs. 20,79,000 per annum

Entrance Exam:  CAT/GMAT

7. ISB (Indian School of Business)

ISB (Indian School of Business) is a private Management college established in 2001. It is located in Hyderabad, Telangana. It has one of the most outstanding faculty and extraordinary education. It was started by a group of businessmen and companies. ISB offers Post Graduation Programs in Management. It is one of the finest MBA colleges among other private colleges of India.

Fees:  Rs. 24,54,000

Average Salary:  Rs. 24,35,000 per annum

Entrance Exam: GMAT/ GRE

8. IIM Lucknow

IIM Lucknow is another prestigious Management school in India. It was the fourth in the family of the Indian Institute of Management established in 1984 by the government of India in Lucknow, Uttar Pradesh. IIM Lucknow has received recognition of the “Institute of Excellence” from the Ministry of Human Resource Development of India.

Courses offered: Two-year PGP, International Program in management for Executive, One-year full-time Residential Program, and other Management courses.

Fees:  Rs. 14,16,000

Average Salary:  Rs. 24,25,000 per annum

Entrance Exam: GMAT/ CAT

9. FMS Delhi

Faculty of Management Studies (FMS) is one of the leading MBA colleges in India. It is affiliated with the University of Delhi. Established in 1954 it is one of the oldest management schools located in Delhi. FMS Delhi is also known as the “Red Building of Dreams”. The main thing that differentiates FMS from other top business schools is its low Fee structure despite keeping high-quality education and higher placement opportunities.

Courses offered:  Full-time MBA, Executive MBA, and other Doctoral & Management Program.

Fees:  Rs. 1,92,000

Average Salary:  Rs. 23,20,000 per annum

Entrance Exam: GMAT/ CAT

10. IIFT New Delhi

Indian Institute of Foreign Trade is one of the best management institutes in India that provides specialization MBA in International Business. It was established in 1963 by the government of India to arm its students with the knowledge of the external trade sector of India. This institute is best suitable for people who want to learn about the import and export of goods across nations.

Courses offered: Two-year MBA in International Business(IB), Two-year full-time MA in Economics (With specialization in Finance and Trade), Part-time / Full-time Doctoral Program, Executive Post Graduate Diploma in IB.

Fees:  Rs. 17,25,000

Average Salary:  Rs. 18,00,000 per annum

Entrance Exam: GMAT/ IIFT

With the rise of smartphones and internet users around the globe, everyone is connected to each other digitally and it has deeply impacted the advertising industry with the introduction of a new domain of marketing i.e. digital advertising. 

Today everyone must have heard about digital marketing & advertising and its popularity but still, there are many things you need to know about it. What are the reasons behind its success?

Digital advertising is a rapidly growing industry all around the world, in this fast-paced world when people have no time to pay attention to your brand or business because of overwhelming distraction digital advertising can become a powerful tool to form a connection with your target customer and it gives you a chance to stay ahead from your competitors. 

 If you own a business and want to grow it then you should definitely consider digital advertising. Either you can hire a digital advertising agency for your business or you can learn digital marketing yourself it depends upon your will and comfortability. 

Many institutes are working very hard to democratize this digital advertising education to the general people and students so they can contribute to this rapidly growing industry and therefore we want to show you amazing facts about digital advertising which you should know. 

To know more about Digital advertising join our free demo class on digital marketing.

Here’s a list of 8 things you need to know about digital advertising

1. Number of people on the internet and digital media

According to IAMAI-Kantar ICUBE 2020 report, India had approx 622 million active internet users in 2020 and this figure is expected to touch 900 million in the next five years. 

This vast increase in digital adoption by people creates an immense opportunity and potential for businesses to promote their offerings online and makes Digital advertising a convenient medium for marketing purposes. 

Businesses can select their target customers from this huge number of internet users according to their products or services or in a niche in which they are working. The vast population of internet users around the globe makes digital advertising one of the best and preferred forms of advertisement. 

2. Inexpensive advertising campaign

The affordable price of displaying advertisements on the internet and digital media makes digital advertising the most preferred choice for small business owners all over the world. 

You can literally start your advertising campaign on Facebook and many other social media platforms with a minimum amount of $1 a day. Affordability is one of the main factors that sets apart digital advertising from traditional advertising.

 Before digital advertising, if you have deep pockets like big brands then only you can promote your brand but with the rise of digital advertisement, you have equal opportunity to advertise your products and offerings to a wide number of people on the internet. 

3. Digital advertisements provides the best customer targeting

Another reason that differentiates digital advertising from traditional advertising is customer targeting. Digital advertising provides you the facility of targeting and selecting customers according to the nature of your products or services. 

If your product or service is only for males then you can choose to show your ads only to males and this type of targeting is almost impossible in any traditional advertising. 

Even if you sell products or services to a very small and specific niche, digital advertising provides you the way to display ads to people who belong to that specific niche and this also increases your conversion rate as ads are shown to people who already have an interest in your offerings.

4. Digital advertisements helps you increase brand awareness

Before the era of digital advertising, it was very hard for small and medium-sized businesses to build a successful brand as there were no proper means to communicate and form connections with people. 

But with the rise of digital media, businesses got the opportunity to increase their brand awareness among the consumers. You can promote your product or services in any part of the world and can increase recall value for your brand. You can run ads campaign on various digital platforms to increase awareness for your brand. 

5. Digital advertisements are trackable and measurable

The most magnificent thing about digital advertisements is that they are very easy to measure. You can track and monitor every campaign’s results which is very valuable for you as an advertiser and can further optimize and change your advertisement strategy by monitoring how customers are behaving and reacting to the advertisement campaign. 

This monitoring and measuring of advertisement campaigns are not possible in any traditional advertising medium.

6. Digital advertisements facilitates geographical targeting

What if I tell you that you can promote your product and service in the United States by sitting here in India you won’t believe me but with digital advertising, it is possible not only in the United States but in any part of the world. 

You can literally target your ad campaign by geography. For instance, If you have a restaurant in a small town then you can run an ad campaign targeting people who live close to your restaurant in that particular town. Though Geographical targeting is possible with traditional advertising mediums it is not easy and specific as digital advertising.

7. Digital advertisements has a good return on investment

Return on investment (ROI) is the amount of return you get in exchange for your investment. Digital advertising has a high return on investment as compared to other advertising mediums.

 If you want good returns on the amount of money you have spent on an advertising campaign then digital advertising will be more appropriate for you. It is also easy to monitor every penny you spend on digital advertising campaigns.

8. Digital Advertisements provides you various mediums for marketing

Unlike traditional advertising, digital advertising provides various platforms and social media like Instagram, Facebook, LinkedIn, Whatsapp, Snapchat, Twitter, Youtube, Quora, and hundreds of other platforms where people are hanging around, you can run your marketing campaign on these platforms.

The main thing to notice about these social media platforms is their vast user base. You can easily choose your target audience from this gigantic userbase. For instance, Instagram and Facebook have more than a billion users worldwide. Digital advertising is an easy way to reach this target audience and convey your marketing message.

All these platforms have their unique advantages and a smart marketer know how to use these platform and bring maximum return from their campaign. 

Conclusion

Now, after knowing these amazing and interesting things about digital advertising you must consider it for your business too or you will be left behind in this fast-paced world. 

Go ahead and use this tremendous opportunity to grow your business. If you want to learn more about digital advertising and marketing then you can join our courses on digital marketing.

Here’s a list of the Top 5 Indian Cricketers who rule social media.

The inception of Social Media has facilitated people to follow their idols and favorite personality on different platforms. Now you can literally interact with your favorite personalities on Facebook, Twitter, Instagram, and other different platforms, and if you are lucky then you may even get a reply from them. These Cricketers are literally the hero of Digital marketing.

This article is dedicated to 5 Indian cricketers who rule social media and influencing millions of Indians. As an Indian, you must be familiar with the love and passion people possess for Cricket and Cricketers. Cricketers compete equally with Bollywood stars in terms of Brand endorsements. Many cricketers promote brands through their social media as millions of people follow them and these cricketers have an immense influence on millions of people. Big brands leverage cricketer’s influence on people by associating their brand with them.

For instance, according to ‘Duff & Phelps’, the brand value of Virat Kohli was $237.7 million in 2020 which is even more than any Bollywood celebrity.

Let us see the top 5 Indian Cricketers who rule Social Media 

1. Virat Kohli

I know you have already guessed his name, the flamboyant Indian Cricket team captain ‘Virat Kohli’. No one can match his popularity today, even no Bollywood superstar is near him in terms of popularity.  He holds the top position in this list of cricketers who rule social media.

Known as “Run Machine Kohli”, as mentioned above he holds the top ranking in India in terms of brand value which stands at a staggering  $237.7 million dollar.

He is not only scoring runs on-field but also ruling off-field on many parameters like in terms of the social media following and popularity.

Indian Skipper ‘Virat Kohli’ holds the position of highest-ranking Indian on the Hopper Instagram Rich List. He charges approx  Rs.5 crore (over $ 6,80,000) for every social media post. 

The Indian Captain has around 154 million followers on Instagram as of September 2021, 43.6 million followers on Twitter, and 48 million on Facebook. He promotes many brands on Social Media like Puma, Audi India, Myntra, Wrogn, Digit Insurance, MPL, and a plethora of brands.

2. Sachin Tendulkar

He is regarded as the “God of Cricket”. No one can match the respect this player has earned in his career with his calm attitude and cricketing performance. His popularity is not only limited to India but he is a world-renowned sports player. If you ask any 80s or 90s person about their favorite cricketer then maybe 99 percent chances are you will hear the name, ‘Sachin Tendulkar’.

Famously known as “Master Blaster”, many people know about his cricket career but simultaneously he is ruling the social media world. He is known for sharing positive, inspiring, sports-related content on his social media profile which portrays his personality as a trustworthy and optimistic man. Brands associate him with their product in order to gain the trust of people.  

 After retiring from the first innings of his life, Sachin refers to his second innings of life as ‘Digital innings’. He launched a youtube channel after his retirement in 2013 and further in he launched an app ‘100 MB’.

‘Master blaster’ has around 31.5  million followers on Instagram, 35.9 million followers on Twitter, and around 37 million followers on Facebook which he uses to promote several brands like ageasfederal, Gillette, and many other brands. He holds the second position on the list of cricketers who rule social media.

3. Rohit Sharma

No doubt the ‘Hitman” comes to no. 3 on this list, he is really a gamechanger. Not only scoring 200s on the ground but also off the field he is one of the most admired men. 

He actively uses social media where he shares glimpses of his personal life with his wife Ritika, Daughter Samaria, and friends. 

He is the vice-captain of the Indian Cricket Team and captain of the IPL franchise “Mumbai Indians”. His popularity reaches new heights when his IPL team won 5 titles.

Rohit Sharma enjoys a following of  20.4 million people on Instagram, 19.3 million on Twitter, and 20 million on Facebook. He promotes many brands on his social media like Adidas India, Mastercard, Nippo India, Finance peer, and his portfolio has many brands.

4. Hardik Pandya

Hardik Pandya is the most stylish Indian cricket player,  he is well known for his modern and fashionable lifestyle. He is very popular on social media among youth because of his aggressive gameplay. 

Hardik has a huge following base on social media, 19.3 million on Instagram, 7 million on Twitter, and around 10 million followers on Facebook aggregating a combined following of 36.3 million.

He shares workout videos with his fans and photos with his wife Natasa and son Agastya on his social media profile. Even Hardik announced his engagement with Natasa Stankovic through his Instagram handle.  

Monster Energy, Evolut Wellness, Sin Denim, Boat-Lifestyle are some of the brands he promotes and on his social media. 

5. Yuvraj Singh

If social media was ubiquitous 10 or 12  years ago, then this guy would single-handedly rule the whole social media and digital world. Even after retiring from international cricket, he is still very popular among Indians. He holds the fifth position in this list of cricketers who rule social media.

He was the Man of the tournament of the 2011 ICC WorldCup in which India won the tournament. Though he had retired from the Indian cricket team, still today he is a recognized face in the country with a huge following base on social media.

Yuvraj Singh has 11.8 million followers on Instagram, 5.4 million followers on Twitter, and 10.8 million followers on Facebook. He has a combined following of 28 million on these social media platforms. 

Yuvraj promotes various brands like Lifebuoy India, Howzat, Wellversed Health, Aakash Digital, balle.baazi on his social media profile as he enjoys a huge following base on social media. He also promotes “youwecan” a foundation he created for helping cancer patients. 

After detailed research, we have gathered the 5 best ways to make Digital Marketing Strategy more effective. These tips and insights will help you to make your digital marketing strategy more effective and will help you generate more results.

With millions of people actively using the internet, digital marketing is the best option for you to build relationships with hundreds and thousands of people that can eventually become your potential customers.

According to Statista, India had around 749 million internet users across the country in 2020 and it is estimated to grow at a rapid rate, It is the second-largest online market in the world behind China. This huge number reflects the opportunity to use digital marketing for your business.

Whether you are a small business owner or you operate a multi-million dollar company, digital marketing is suitable for almost every business operating at any stage and it is your job and responsibility to make the perfect use of digital marketing in this cluttered world. If you are not using this opportunity then you will be left behind, therefore, more than choice it is a requirement to use digital marketing for your business or you will become obsolete over time.

What is Digital Marketing?

Digital Marketing is the process of promoting and advertising your products or services on the internet by the means of electronic devices. There are various digital platforms where people are hanging around on the internet and you can use that platforms to promote your business. Digital marketing facilitates you to connect with a huge number of people that can be turned into your paying customers.

Types of Digital Marketing that will make your digital marketing strategy more effective

1. Search Engine Optimization(SEO)

2. Email Marketing 

3. Content Marketing

4. Inbound Marketing

5. Search Engine Marketing(SEM)

6. Outbound Marketing 

7. Affiliate Marketing

8. Pay-per-click

9. Influencer Marketing

Above are some methods of digital marketing, you can use any integrated marketing mix of these methods suitable for your business and the industry in which you are working. But the main thing that you should keep in mind is that how you can make your digital marketing strategy more effective because everyone has access to digital marketing and in order to stand out from your competitors you have to work hard for making your digital marketing strategy more effective.

Today everyone is surrounded by technology and digital devices and they receive thousands of messages related to marketing & other things and every company and organization is vying for people’s attention, therefore it is necessary to examine your marketing message before you send it to people.

Your marketing message and campaign have to be very effective that it gets noticed by people and they remember your message. In this blog, we will suggest ways to make digital marketing strategy more effective.

Here are 5 Ways to make your Digital Marketing Strategy more Effective 

1. Selection of Appropriate Target audience 

You might wonder is it that much important to select a target audience before launching an advertising campaign and believe me, it is literally the most important task before launching any campaign. If you are not aware of who is your actual target audience then you are wasting the resources, time, money, and efforts of people who are working on crafting and creating the campaign. 

The most pathetic thing for any organization is that they don’t know who their actual target customers are. Before launching any campaign you must research properly and then select to whom you are targeting the campaign because ultimately these are the only people that actually need your products or service.

For instance, if your company sells cooking oil then it is irrelevant to show your ads to college-going kids because they are not the decision-maker of which cooking oil will be used in the home. You must target these ads to housewives or homemakers. Selection of proper and appropriate target audience is necessary to enhance your digital marketing strategy.

2. Set Clear Objectives for your Campaigns

There is a saying “If you chase two rabbits, you will not catch either one”. Actually, this phrase denotes the importance of focus. You must have to be very focused and have clarity in your mind while setting objectives for your digital marketing strategy and advertising campaigns.

Set attainable objectives and goals for your campaigns, don’t set the bar so high that it becomes impossible to achieve that result. Your digital marketing campaign must be aligned with your objectives otherwise you will not get the desired result and many times it causes confusion for people to properly interpret your marketing message and it refrains them from taking action.

If you are a leader, then it is your job to set clear objectives for your marketing campaigns and circulate them to your team and make sure whether your objectives are consistent with your marketing message.

3. Use High-Quality Content in your Message

Content is the king in the field of Digital Marketing. It is the most fundamental part that is required at every step of digital marketing. The quality of content you are going to use must be very high while interacting with your potential customers and target audience because ultimately its quality is going to decide the image of your company in the customer’s mind.

In a famous Marketing communication book “Positioning: The Battle for Your Mind” the author states that ‘Content’ and ‘Writing’ create positioning of your brands in the consumer’s mind. Therefore it is very necessary to keep your content quality very high.

Whether you are interacting with people on Social Media, Blogs, or any other digital platform you must be very conscious of using high-quality content because good quality content inspires people to take action, to exchange their hard-earned money for your products and services. High-quality content with a precise marketing message makes your digital marketing more effective.

4. Measure and Track your Campaigns 

The best way to increase the effectiveness of digital marketing strategy is to measure and track everything about your campaigns. Various tools are there to measure almost every activity of people interacting with your marketing message or campaigns.

You can use this data and information in optimizing your next marketing campaign by collecting the data from previous campaigns. It provides you valuable information on how people are reacting to your campaign, whether they are reading your content or not, whether they are clicking on your post or not, and much other important information that can be beneficial for you. Measurement and tracking are very important for your digital marketing strategy.

With the advantage of measurement and tracking, you can perform A/B testing on your marketing campaign or even on your offerings. A/B testing is a process of testing or evaluating two things( A, B) simultaneously by running a campaign for both things and measuring which performs better. If used properly this testing can be proved very effective for your digital marketing strategy.

5. Maintain Relationship with People on Social Media 

Today almost every person is actively using social media, no brand or company can ignore the impact that social media have created on our lifestyle. 

You can leverage the power of social media and increase the effectiveness of your digital marketing strategy. Today all the people are online, you cannot leave this opportunity of building relationships with your potential customer on social media. 

You can share wonderful and useful insights to educate or entertain people depending on the industry you are working in, this can act as a bridge between you and people that can ultimately become your paying customer.

Constantly engaging with people on social media helps in understanding their behavior towards your brand and you can use that feedback and behavior to make changes in your offerings and make it better.

Conclusion

There are many ways that can make your digital marketing strategy more effective, but these are the 5 best ways that we presented before you after rigorous research that will help you in getting the best result from your digital marketing campaigns.

You can use the combination of these strategies mentioned above as per your offerings. But the only thing you should keep in mind is that you must make digital marketing an integral part of your business because it has the immense power to help you grow your business and convert it into a well-known brand.

If you want to learn to create the best digital marketing strategy and its detail then you can join our course on Digital Marketing. We cover every aspect of digital marketing that will help you in growing your business.